C′mon, buy it now!

One of the first casualties of the financial crisis were car sales: importers found themselves sitting on huge stockpiles after buyer interest dwindled almost overnight. Deep price cuts were inevitable to follow but even so the market kept crawling along. After a time it became clear buyers shied away not due to luck of funds but because of consumer gossip that prices of stocked cars would plummet further.

That′s when MPM Eurocars, agents of Peugeot in Cyprus, decided to counter: A&M were asked to design a campaign to invoke action in the face of buyers′ procrastination.

Our idea worked: Peugeot reduced its months-old stocks of idle cars by two thirds in five weeks.