Game, set, match to your health
The long-standing link of Perrier with the Roland Garros tournament led to the idea of organising a local tennis event where Perrier would again be a main constituent. But how? Tennis tournaments do not exactly come cheap…
Enter "wii tennis". The Nintendo game provided the means to rally young and not-so-young around the famous sparkling water. A&M conceived, planned and saw through the first ever "Perrier wii tennis competition". Fittingly, the first prize was a trip to the Roland Gaross final. A fine idea and one that, over two weekends, saw tens of fans competing and hundreds more following. Game, set, match.