ONE price - or how fast can you react

When a daily broke out the story that the government prices' surveying inspectors may have been forewarning a certain retailer of their visits, our client Papantoniou Supermarkets asked us to exploit the scandal "while hot".

Next day, we had ads in all papers stressing our client's "ONE PRICE" practice.

And the day after that, we had TV commercials in all major channels dramatizing "ONE PRICE" further still.

That's called 24/7 service in practice. Now that's an idea.