Insult and get away with it

Recycling is good - so why is not everyone doing it? Oh, boredom, resistance to change, apathy, rainy weather… you name it. Green Dot Cyprus had had enough of asking people nicely to recycle their packaging; it wanted to offend them into action. Easier said than done.

Until we hit on the idea of the one ambassador who can insult you and get away with it: a child.